George Pu
Founder & CEO, SimpleDirect
George Pu is the founder and CEO of SimpleDirect, an independent Canadian AI lab in Toronto. He leads the development of Vinci, the name for SimpleDirect’s AI research, models, technologies, and products.

Company timeline
- Founded SimpleDirect in Waterloo as a financial technology company.
- Sunset the fintech business after leading the company through that period.
- Transitioned SimpleDirect into an AI lab in Toronto.