Company and leadership
Founder profile
George Pu
Founder & CEO, SimpleDirect®
George leads SimpleDirect®, the Toronto company building Vinci. His focus is useful AI products, honest research, and more freedom over how people spend their time.
Public work from SimpleDirect®
Open a release, inspect the source, or read a technical report.
Company timeline
Founded SimpleDirect in Waterloo as a financial technology company.
Sunset the fintech business after leading the company through that period.
Transitioned SimpleDirect into an AI lab in Toronto.
Further information
Company details, media resources, and essays from Founder Reality.