Vinci, by SimpleDirect®
Vinci on the web and mobile. Code CLI and released open-weight models for builders.
Explore VinciCross-device delegation is in development. Release pages cover access, licences, and evidence.
An independent company. A human purpose.
SimpleDirect® builds Vinci in Toronto. We make AI software and models, publish research, and help organizations solve focused engineering problems.
SimpleDirect® is operated by Alpine Pacific Trading Inc. in Toronto, Ontario, Canada.
More room for the life you choose.
Less time managing screens. More time for people, ideas, and the work you choose.
Our aim: useful delegation, clear actions and costs, and decisions that stay with you.
What we do
Products for people. Engineering for organizations.
Focused AI engineering
Custom AI models. Dedicated enterprise GPUs through partners. Deployment engineering.
Explore SolutionsSolutions can be scoped without Vinci. Deliverables, responsibilities, rights, and handover are agreed per project.
Illustration.
Leadership
Building from Toronto.
Meet the people leading the company.
George Pu
Founder & CEO
Founder & CEO. Leads the development of Vinci’s AI research, models, technologies, and products. Writes about building independent AI at Founder Reality.
View George’s profile
Vikas Grover
COO & CFO
Leads operations and finance, with a background in Canadian startups, a degree in Aeronautical Engineering, and experience as an Air Canada commercial pilot.
Ayush Naik
Technical Lead
Technical lead. The infrastructure and systems underneath everything else — the part that decides whether what sits on top of it stands up. Would rather test something new than read about it.
Our story
Small beginnings. A bigger purpose.
Waterloo, Canada
It started in a dorm room.
SimpleDirect was born as a fintech company in a dorm room near Lester Street and the University of Waterloo, in Waterloo, Ontario.
The fintech chapter closes.
Sunset the fintech business after leading the company through that period.
Toronto, Canada
A new chapter in AI.
The fintech business was sunset in 2025. In June 2026, SimpleDirect became an AI lab in Toronto and began publishing its current AI work under Vinci.
How we work
Publish the work. Show the limits.
We publish evidence, limitations, and negative findings. A result needs to hold up when a person checks it.
SimpleDirect builds it. Vinci brings it to life.
Vinci is our product and technology ecosystem. Vero is the character that helps explain it. Product recordings, model cards, and research carry the evidence.
Meet Vero in the brand guideBuild with us
Build something useful with us.
Try Vinci, explore our public work, or bring us a focused AI engineering problem.