Sovereign AI.
Built in Canada, for everyone.
SimpleDirect is a Canadian technology company training AI models on Canadian infrastructure, and open-sourcing the tools we build along the way.
The Story
From George Pu, Founder
Started SimpleDirect in 2019. A financing tool for contractors. 346K+ customers. $110M+ processed. Still running, still free.
Six years of building in Canada taught me one thing: if you don't own your infrastructure, someone else controls your business.
Now we train AI models on Canadian infrastructure and open-source everything we build.
How We Build
These aren't marketing promises. They're how we operate.
Sovereignty by Design
Every architectural decision starts with one question: does this keep data sovereign? Canadian compute. Canadian jurisdiction. No exceptions.
Open Source First
The tools we build, we open-source. Use them, fork them, make them yours. Sovereignty means you actually own the stack — not just rent it from us.
Built for 30 Years
No VC money. No exit strategy. No pressure to grow at all costs. SimpleDirect is designed to run profitably for decades, not months.
No Hidden Anything
Transparent pricing. Transparent roadmap. Transparent decisions. If we can't say it publicly, we don't do it.
Track Record
346K+
Customers served
$110M+
Processed
6+
Years in business
$0
VC raised
Let's Talk
Interested in what we're building? Want to collaborate? Just want to say hi?