SimpleDirect exists because every entrepreneur faces the same operational chaos. We lived it, solved it, and now we're building the platform we wish we'd had.
From a shared basement near University of Waterloo, George built SimpleDirect to solve the expensive problems every founder faces. What started as contractor financing evolved into something bigger—a platform that eliminates the operational chaos plaguing modern businesses. As the company grew, SimpleDirect moved its headquarters to Toronto, Canada, to be closer to its expanding customer base and the heart of Canada's tech ecosystem.
SimpleDirect is now the only place to run your entire business. From Toronto, Canada, we've grown globally, serving entrepreneurs, startups, and enterprises across 70+ countries.
Every day, we help more entrepreneurs focus on what they do best—building great companies—instead of wrestling with operational chaos.
Start with your most expensive problem. Expand to eliminate operational chaos.
Available now
Pay your global team in 30 seconds instead of 3 days. Save 80% on international fees with Bridge/Stripe infrastructure.
The full platform
One AI conversation replaces your entire software stack. Customer support, social media, treasury management—all through natural language.
Every feature exists because we needed it ourselves. No theoretical solutions.
Begin with payments (your most expensive problem), expand to full platform.
Conversational interfaces that feel natural, APIs that actually work.
I built SimpleDirect because I was hemorrhaging money on operational chaos. $800 monthly on payment fees, 3 hours daily switching apps, $100K earning nothing in checking accounts.
After helping thousands of contractors with financing, I realized every founder faces these same problems. SimpleDirect isn't just software—it's the platform I needed when building companies.
We're founders building for founders, starting with the most expensive problems first.
We're expanding from solving your most expensive problem (global payments) to eliminating all operational chaos through AI-powered business operations.
