Simple solutions for expensive problems
The four values that guide every SimpleDirect product decision
30-second rule: if you can't understand the value instantly, it's too complex.
Smart defaults and guidance so you never feel lost or overwhelmed.
Real metrics, honest timelines, and actual limitations alongside benefits.
Transparent pricing, no sales calls, and growth-oriented models that scale with you.
We're founders building for founders. Our principles aren't just words—they're how we actually operate.
We're bootstrapped, not VC-funded. That means we succeed when you succeed, not when we extract maximum value from you.
Every feature solves a real problem we faced. No theoretical solutions or enterprise committee decisions.
Everything is transparent upfront. No "contact sales," no hidden fees, no surprises. You know exactly what you're paying.
Our revenue share models mean we only win when you win. Your success is literally our business model.
A distributed team united by shared values: delivering for founders, staying open-minded, and growing with our customers.
Everything we build solves real founder problems, not theoretical enterprise needs.
We listen to feedback, adapt quickly, and aren't afraid to change direction when needed.
We grow with our customers, not despite them. Your success drives our decisions.
A global, distributed team building simple solutions for complex problems
Chief Executive Officer
Toronto, Canada
Chief Financial Officer
Toronto, Canada
Software Engineer
New Delhi, India
Software Engineer
Kumta, India
Operations Associate
Lagos, Nigeria
User Experience Design
Karachi, Pakistan
We believe the best talent is everywhere, not just in Silicon Valley. Our team spans 4 countries and 6 time zones, allowing us to build and support SimpleDirect around the clock while keeping costs founder-friendly.
I used to dread Monday mornings. Not because I didn't love building companies - I've been doing it for 6 years. But because every "solution" I tried created more problems. Banks wanted minimums I couldn't hit. Software that cost enterprise prices for basic features.
The breaking point: I worked so hard to get enterprise and construction customers, ended up realizing they are not the customers I want to serve - I am for founders, because I'm a founder myself.
That's when I realized - if the tools feel wrong, build better ones.
Now I look forward to Monday mornings. Because I'm building tools that work the way I wish they all worked - simple, powerful, and priced for founders who know what money means.
That's SimpleDirect. Founder problems solved by someone who's actually lived them.
Every tool exists because we needed it ourselves. No theoretical enterprise solutions.
Begin with your most expensive problem. Each tool works independently and together.
Transparent pricing, no sales calls, no lock-ins. We grow when you grow.
We're building the toolkit every founder needs. Starting with the most expensive problems, one simple tool at a time.
