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Building in public

The stories behind building Vinci.

From Toronto, we publish our decisions, the evidence behind them, and what we learned along the way.

What you'll find here

We publish the parts most companies cut.

Real numbers

What inference costs us, what a decision cost us, what we charge and why. If we cite a number, the source is in the post.

Decisions with their reasons

Not just what we chose — the option we rejected, and the constraint that made the call. Including the ones we'd take back.

The things that broke

Deploys that failed, assumptions that didn't survive contact with users, and features we pulled. Written down before they're comfortable.

Want the longer version?

George's personal essays on building this company live on Founder Reality — separate site, longer form, more opinionated. This log stays about the product.