VINCI — BRAND & MEDIA KIT
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Made, not generated.

SimpleDirect® is an independent, self-funded AI lab in Toronto — three people.
Vinci is the name its research ships under: open-weight models trained for
character and honesty, systems that verify AI-made work, and numbered technical
reports that publish every result with its costs and failures.

This kit contains the official Vinci logos, colours, and typography, plus the
rules that keep the brand consistent. If you are writing about Vinci and need
something you don't see here, email george@getsimpledirect.com.


WHAT'S INSIDE
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/svg    Vector masters (infinitely scalable) — use these wherever possible.
          vinci-logo-lockup.svg   Primary lockup: logomark + "vinci" wordmark.
          vinci-logomark.svg      The 12-petal maker's mark on its own.
          vinci-wordmark.svg      The "vinci" wordmark on its own.
          vinci-favicon.svg       App/favicon tile (dark, rounded square).
          vinci-app-icon.svg      Sage app icon.
/png    Raster exports (transparent background), multiple sizes.
/social Ready-made avatar + cover images for X, LinkedIn, and Facebook.


LOGO USAGE
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• Primary lockup first. Use the logomark alone only where space is tight.
• Clearspace: keep a margin of at least one "petal" width around the lockup;
  the space between the mark and the wordmark is fixed — don't change it.
• Minimum size: full lockup ≥ 144 px wide; logomark alone ≥ 16 px.
• Backgrounds: use the full-colour mark on cream (#F4F1EC), the light mark on
  ink (#14161A), and the dark mark on sage (#B8C5B0). Keep strong contrast.

Please DON'T:
  ✗ recolour or tint the logo         ✗ add shadows or outlines
  ✗ stretch or distort it             ✗ rotate it
  ✗ rebalance the mark and wordmark    ✗ place it on a busy/low-contrast field


COLOUR
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Ink          #14161A    rgb(20, 22, 26)      Primary dark / deep backgrounds
Soft black   #262626    rgb(38, 38, 38)      Dark surfaces / cards
Sage         #B8C5B0    rgb(184, 197, 176)   The one brand accent
Cream        #F4F1EC    rgb(244, 241, 236)   Primary light background
Off-white    #F7F7F7    rgb(247, 247, 247)   Subtle light surfaces


TYPOGRAPHY
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Primary    Geist            — UI, body, and headings (Vercel / Basement Studio)
Secondary  Geist Mono       — code, tabular figures, technical labels
Wordmark   bespoke serif    — the "vinci" logotype only; not for setting text


VOICE
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Direct, specific, and anti-hype. We show honest trade-offs alongside gains and
never overclaim. A few lines we use:
  "Made, not generated."
  "Intelligence, made human."
  "Intelligence you can own."
  "Warm enough to love. Credible enough to trust."


TRADEMARK
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SimpleDirect® is a registered trademark of Alpine Pacific Trading Inc. Please
keep the ® in first/prominent references. "Vinci" is the name the lab's
research ships under.

© 2026 SimpleDirect®. Logos and marks may be used to report on or reference
Vinci; they may not be modified or used to imply endorsement.
